Levi’s Craft Of Music
Hifi was drafted in by Levi’s to document the latest installment of their Craft of Music series in conjunction with Spotify.
The focal point of this unique campaign was a one-off gig headlined by Primal Scream at the Brixton Electric.
Leading up to the big gig, six exciting new acts were invited to compete at three exclusive in-store gigs at the Levi’s Regent Street flagship for a chance to support Primal Scream at the main event.
Hifi was there shooting every step of the way, from an intimate chat with Bobby Gillespie inside Scream HQ, to the in-store performances, to the sold-out Primal Scream gig itself.
